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USED-Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler (Hardcover)
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About our used conditions ratings:·Like New: An apparently unread copy in excellent condition. The dust cover is intact, and the pages are clean and not marred by notes or folds of any kind.·Very Good: A copy that has been read, but remains in excellent condition. May have writing on the inside cover but pages are unmarred.·Good: A copy that has been read, but remains in clean condition. All pages and covers are intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. This innovative approach -- blending practicality and creativity -- is now in full-color From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. 2.63 pounds
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