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USED-Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Hardcover)
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About our used conditions ratings:·Like New: An apparently unread copy in excellent condition. The dust cover is intact, and the pages are clean and not marred by notes or folds of any kind.·Very Good: A copy that has been read, but remains in excellent condition. May have writing on the inside cover but pages are unmarred.·Good: A copy that has been read, but remains in clean condition. All pages and covers are intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases. 2.88 pounds
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